Lab week
A one-week psychophysiology study for a product team: eye tracking, skin conductance and short interviews, recorded on one timeline.
The week
Monday: agree on the one decision the study should inform. Tuesday and Wednesday: twelve sessions in the lab. Thursday: analysis. Friday: a one-page summary and the clips that prove it.
What teams get
Where people looked, when they hesitated, and what they said about it. No dashboards; one decision, made with evidence.
Behind this
concepts
connections
notes