About

I am Alberts Pumpurs. I run Creative Data Studio in Latvia: UX and UI design, front-end decisions, client communication and the technical groundwork under them. Most of my client work is in financial services.

Background

Five years on the board of UXDA, leading a UX team on financial-sector products. Lead educator on a two-year, EU-funded course series that taught local business leaders how user psychology methods apply to digital transformation. I also speak, mostly in Latvian.

Research

A PhD in human-computer interaction, on how cognition and psychographics should shape personalisation across products and their ecosystems. I supervise bachelor theses at RTU and work with a university psychophysiology lab: eye tracking, EEG and biosignals.

Outside work

Building things that are not for anyone: a karting simulator of the Kandava track, an audio-reactive night sky for the living-room TV, and a long-running science-fiction book.

Contact

[email protected], in Latvian or English.